60 x 40 cm
Coloured pencil on pastel board
If someone sells your artwork, you can expect to pay a commission. The amount of money that you have to pay an agent varies considerably. In Tasmania the range is 25 – 50%.
In a perfect world an artist would receive the full amount of what their painting realises upon its sale. But this isn’t a perfect world and the rewards can be rather slim at times.
Very few artists sell their work directly and there’s a number of reasons why.
- Marketing one’s work is a huge undertaking, and artists need the time to create their work, not sell it.
- How many buyers do you know?
- Can you afford to advertise?
- Can you afford to host your own exhibition?
Time is the most important factor. Creating art is not that straight forward. Artists need quality time to focus on their work. There’s plenty to do as well as create; one needs to keep an up-to-date CV, record (photograph) their work, produce visual diaries, undertake research, visit galleries to see the work of other artists, search the Internet, read books and magazines. Being an artist is a very busy occupation, where’s the time to sell one’s work!
This is where galleries and agents come into the equation. But what should you expect of these ‘art sellers’?