In the late 1970s I painted quite large landscapes, usually on canvas up to 180 x 120 cm. People bought large work for their homes but alas, there’s little demand for such large scale work these days!
Today’s featured work is a painting (120 x 90 cm) of The Eldon Range in Tasmania.
How well is art selling in your town?
In Tasmania all is not well with the art market. One is doing well here if they sell 25% of their work at exhibitions. The last exhibition I curated realised sales of 15.5%. The Water Ways exhibition in Hobart than ran for four days and closed on Monday sold 25% of its paintings. One recent exhibition in Hobart sold only one painting.
Times are tough.
Art is one of the first casualties of any economic downturn.
Let’s face it art is considered a luxury item. This situation has seen artists having to be more careful with what they paint, how they frame and where they sell their work.
Some artists have resorted to using cheap framing and have lowered their prices. Cheap frames are never the way to go, they only cheapen your work!
Is there a solution?
There’s no ‘magic wand’, but artists need to be more aware of what is happening around them. You should never drop your standards, indeed, if there was ever a time to lift them, then, it’s now. Do less work, but better work. Stick to your prices and paint what you want to paint, not what you think the market wants. Don’t frame everything you do.
Join an art group such as an art society where you can be part of large exhibitions for far less cost than holding your own.
Why not try and market your (unframed) work on the Internet? Join Redbubble for instance and market your work to a broader audience.
Have you ever tried selling your work as greeting cards?
It’s not all gloom and doom!
Tomorrow: The problem with digital art.