IS THE PRICE RIGHT? Part 3.


Lake Lilla, near Cradle Mountain, Tasmania, from my ‘early’ days as a colour pencil artist.

Today I offer some examples as a guide to pricing one’s paintings.

Example 1: Retail price $300, commission 40% – $120, framing $65, artist receives $115.

Example 2: Retail price $600, commission 40% – $240, framing $120, artist receives $240.

Example 3: Retail price $900, commission 40% – $360, framing $170, artist receives $370.

The cost of art materials is factored in the artist’s return.

And of course here in Australia we have to pay 10% gst on all our art goods and services.

These figures are based on personal experience and may not apply where you live, but at least you can do some comparisons with your own situation.

Commission prices vary; the less the commission, the greater the return for the artist. The cost of framing can be rather expensive at times, but cheap framing makes artwork look cheap. Whichever way you look at it, one should consider framing one’s own work!

Larger paintings can be more ‘profitable’ for the artist as they usually sell for a higher price and the overheads are relatively lower. But should this be so?

In my next post on Friday, I challenge the notion ‘ does size matter?’.

Richard

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About artkleko

artist, art curator, art teacher, art judge, art critic
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