21 x 42 cm – Prismacolor pencils on pastel board
As part of my support for the Menzies Research Institute Tasmania, I have designed a Christmas Card for their annual ‘The Art of Christmas’, a fund-raiser that will be held at their headquarters in Hobart, on Thursday, October 17th. A group of Tasmanian artists will offer paintings and cards for sale. it’s a great event for a very worthy organisation and I am proud to be a supporter.
When designing such a card it’s important to ‘know’ your audience. The card must appeal to as many people as possible as it’s all about selling enough cards to support the work of the dedicated Menzies research team.
Sadly, not everyone holds a ‘traditional’ view of Christmas these days, so it’s important to consider both the ‘Christian’ and ‘secular’ groups. I have designed a card that I hope will satisfy both – a landscape with a subtle inclusion of Christian imagery. The photos above show the card design’s development. I wanted something cheerful, landscape-based, with a hint of the occasion. What do you think?
If you want to know more about the Menzies Research Institute Tasmania, please visit: