The red dot is the most powerful and influential symbol that artists know and respect. Its presence symbolises success, while its absence can easily arouse feelings of rejection and at times, despair.
There is so much emphasis on ‘selling’ one’s art these days as being they key to a successful career. Artists who continually sell their work are deemed to ‘have arrived’.
But what about those (many) artists who sell very little work?
If one isn’t concerned about selling, then the arrival of a red dot next to your painting should be seen as a ‘bonus’.
There is though another side to the ‘red dot saga’.
Does a red dot really mean that you are a successful artist? If 100 people like the painting next to yours and it didn’t sell, and only one person favoured yours and bought it, does it mean that your painting is the better of the two? There’s no accounting for taste. What is popular may not be good, but more often than not, opinion should be taken seriously.
The art market is very fickle. If you paint what people want, then you expect to sell. If you paint what you want, then you are taking a greater risk if you are relying on your art for your income.
Personally, on nearly all occasions I paint what I want to paint, and paint it my way.
Money isn’t everything, and neither are red dots, but they do look nice next to your paintings don’t they?